Show & Tell: A New Look for a New Client

Back in November, we mentioned a new client that hired us to help with their re-branding. We’re happy to report that we are knee-deep into that project and we can now share some of the work.

The client is Tulsa Winch Group (TWG) and they make really big parts for really big machines for customers in industries like construction, towing, forestry and mining. When they came to us, they were in desperate need of a rebrand. Not just because their logo was outdated, but because they were at a turning point in their business. They were on the verge of launching several new technologies and they had aggressive goals for overall business growth.

We started with a new logo that’s simple and bold, and subtly includes elements of their business (a raised bar on the “T” to signify the parts they make for cranes and construction, and a solid bar in the “G” to emulate an electronic power button.) The client loved it from the moment they saw it.

From there we designed business cards and other basic collateral, multiple banners and posters for a new trade show booth, templates for promotional and new product flyers and a 24-page brochure for one of their vertical markets. And that’s just the beginning. We are currently in the process of designing a new website, and we’ll soon be tackling three more brochures for their other vertical markets.