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Fred’s Words of Wisdom: Reflections on 18 years in business from the partners

By May 5th, 2021No Comments
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The more absurd something appears, the more likely it is to be true.

In life and in business, there are givers and takers. Givers are always happier.

If more people were as trusting, loyal and loving as dogs, we’d all be better off.

Truth hurts. But the hurt goes away, and you’re then free to move on unencumbered.

Don’t erect barriers, real or imagined, that do not need to exist.


The ability to effectively communicate is the most critical personal/professional skill.

Find the humor in everything. Because, well, there’s humor in everything.

Great flexibility requires great responsibility.

Act. Doing nothing begets nothing.

Treat everyone with courtesy and respect.

Catch people doing the right thing and praise them for it.

Listen carefully and ask insightful questions. Your credibility will establish itself.

Be ever curious.

Earn your customers’ trust. It’s much more valuable than money.


See what the other two have to say:

Maureen’s Words of Wisdom

Megan’s Words of Wisdom

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Author d.trio

d.trio is a clever crew of marketing enthusiasts with an unapologetic passion for what we do. Our unique blend of skills and personalities come together to form a not-your-everyday agency, who tackles everyday marketing challenges with flexibility, speed, and tenacity. Marketing teams in mid- large-sized companies come knocking when their branding challenges and marketing projects prove too overwhelming to go it alone. And we answer—with a can-do attitude in one hand and a healthy dose of curiosity in the other.

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