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Updated July 8, 2021

We’ve done some legwork to help you with your marketing by compiling and updating resources and information about what is happening in the financial services industry. We hope the following articles, white papers, and case studies will help you get started and be a resource to you throughout the year.

Industry Trends

Understanding the big picture is very helpful as you plan and set goals for your marketing. See what the experts are saying.

Black-owned banks are booming, and they’re pouring money back into their communities

The Next Big Divide in Finance Takes Shape in Your Office

How can banks deliver successful branch transformation?

The Top 11 Fintech Disruptors of 2021

Can Traditional Banks Keep Pace With Fintech Challengers?

2021 Google Search Trends in Digital Banking, Payments & Fintech

The Big Three Strategic Issues Facing Financial Institutions

Technology and Products

Digital banking and technology continue to be a major focus this year as consumers shifted their behaviors last year due to COVID-19.  These new behavioral patterns will continue and consumer expectations remain high for technology solutions.

Robots transforming branch experience

First National Bank intros no-overdraft checking, mortgage portal for vulnerable communities

How Digital Banking Is Driving Social Change

Nerdwallet’s 2021 Best-of-Awards for Financial Products

QR Codes Take the Lead for Remote Payments

Card Marketing

Credit card usage and balances went down during the pandemic and many financial institutions backed off on their marketing. But as the vaccines roll out and other aspects of the economy improve, expect to see more marketing in 2021 with fresh ideas and new promotions.

Wells Fargo Launches Fresh Attack on Credit Card Market

Millennials and Credit Cards: Separating Fact from Myth

Mastercard Connects Card Expiry Date to Wildlife Extinction

3 Ways Credit Cards Can Ease the Cost of Pet Ownership

Bankrate’s picks for the best 0% credit cards, plus much more

Banking Customer Acquisition Strategies Demands Fresh Ideas

Articles from 2021

Industry Trends

2021 Banking Outlook
Three Key Factors for Effective 2021 Planning in Financial Services
7 Major Payment Trends that Will Shake Up Banking in the Year Ahead

Technology & Products

Can’t Touch This: Contactless Payments in the Pandemic and Beyond
Lending Virtually: Why the Borrowing Experience Matters

Card Marketing

How COVID-19 is Remolding Credit Card Marketing

Articles from 2020

How to Strike the Right Tone in Your Marketing Message

The Key to Sustainable Success: Delivering an Authentic Brand
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Coronavirus Roundup: Critical Consumer Trends & Insight for Banking

What’s Next for Marketing After a Crisis or in a Recession

When A Recession Comes, Don’t Stop Advertising
B2B Marketing During a Pandemic – Tips, Tactics, and Examples
B2B Marketing After COVID-19: What Changes and What Doesn’t?
5 Critical Economic Trends for Financial Marketers
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Our Economy Was Just Blasted Years Into the Future
High-Tech, High-Touch in a Socially Distant World
Eight Steps for Getting Brands Through a Disruptive Crisis Like COVID-19
Is it Too Early to Promote Product?
How the COVID Crisis Is Revamping Financial Marketing Strategies

The Effect of COVID-19 on Credit Cards and Digital Banking

Future of Credit Card Marketing Through the Lens of COVID-19
How COVID-19 Is Changing Credit Card Marketing
Contactless Payments Can Help Minimize Your Exposure to Germs…
COVID-19 Has Changed Banking and Payments Behavior Forever
COVID-19’s Role in Widespread Adoption of Contactless Payments
E-commerce Sales Spiked Nearly 93% in May
Contactless Payment: Is It a Fad or The Future?
Almost Half of America Is Now Carrying Credit Card Debt, and More of It

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The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic.  Titled…

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Author d.trio

d.trio is a clever crew of marketing enthusiasts with an unapologetic passion for what we do. Our unique blend of skills and personalities come together to form a not-your-everyday agency, who tackles everyday marketing challenges with flexibility, speed, and tenacity. Marketing teams in mid- large-sized companies come knocking when their branding challenges and marketing projects prove too overwhelming to go it alone. And we answer—with a can-do attitude in one hand and a healthy dose of curiosity in the other.

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