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SEM leads to increased online traffic and phone calls

By July 27th, 2021No Comments

Earlier this year, Dover Fueling Solutions (DFS) had some big goals for SEM. They wanted to show up on the first page of search results for certain keywords and phrases, and they wanted to beat their biggest competitor in SEO. They knew it would take time to win at the organic search game, so they were also willing to invest some budget in paid search to speed things up.

After an initial research and setup period, both the SEO and PPC campaigns were launched, and both focused on high-priority keywords. To improve SEO, we made suggestions for optimizing the pages on the current DFS website, developed new blogs and content that included targeted search terms, and designed a link building program that distributed their content to other websites, with links back to theirs.

In just 3 months of the SEO campaign, we created 48 authority backlinks and 80 supporting links, and we wrote and posted 5 guest blogs on authority sites—all contributing to a 28% increase in organic website traffic.

The PPC campaign saw a steady increase in clicks, impressions, and click-through-rates, while cost-per-click and cost-per-lead decreased. And the best news: Their phones began ringing.


Author d.trio

d.trio is a clever crew of marketing enthusiasts with an unapologetic passion for what we do. Our unique blend of skills and personalities come together to form a not-your-everyday agency, who tackles everyday marketing challenges with flexibility, speed, and tenacity. Marketing teams in mid- large-sized companies come knocking when their branding challenges and marketing projects prove too overwhelming to go it alone. And we answer—with a can-do attitude in one hand and a healthy dose of curiosity in the other.

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