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A high-energy brand for a twisted new company

By November 30th, 2021No Comments

When long time boat enthusiasts (and twin brothers) Matt and Mark Asplund saw a need in their Lake Havasu community for better boat flooring solutions, they started their own company and dubbed it Twisted Traction.

They asked us to create a bold, exciting brand that reflected their passion for boating and ethical values and develop the assets they needed to launch their new business. The result was a dynamically aesthetic brand with accompanying messaging that echoed their personal connection to boating, plus a microsite to get them up and running, full speed ahead.


Author d.trio

d.trio is a clever crew of marketing enthusiasts with an unapologetic passion for what we do. Our unique blend of skills and personalities come together to form a not-your-everyday agency, who tackles everyday marketing challenges with flexibility, speed, and tenacity. Marketing teams in mid- large-sized companies come knocking when their branding challenges and marketing projects prove too overwhelming to go it alone. And we answer—with a can-do attitude in one hand and a healthy dose of curiosity in the other.

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