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Direct mail for cutting through the clutter

By June 27th, 2022No Comments

Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way.

When they started to see some of their direct mail response rates decline, they asked us to create a new direct mail package to cut through the clutter and test against their current control packages. The new package highlighted their unique ability to provide an instant loan decision and direct deposit funds into a customer’s bank account the next business day. As a high-volume mailer, keeping production and postage costs low was an important design consideration.

The piece will hit mailboxes this month and we are looking forward to seeing the results.


Author d.trio

d.trio is a clever crew of marketing enthusiasts with an unapologetic passion for what we do. Our unique blend of skills and personalities come together to form a not-your-everyday agency, who tackles everyday marketing challenges with flexibility, speed, and tenacity. Marketing teams in mid- large-sized companies come knocking when their branding challenges and marketing projects prove too overwhelming to go it alone. And we answer—with a can-do attitude in one hand and a healthy dose of curiosity in the other.

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