B2B buyers are just like everyone else—they put their pants on one leg at a time and they expect top-notch digital experiences from the companies they buy those pants from….
Read More
9 examples of using data insights to connect with customers In our recent research paper we used data from the Resonate Ignite Platform to pull a Personal Values Report on…
Ah, the humble creative brief. It’s an important tool in every agency’s tool belt, but it can take many different forms. Having worked at several agencies over the course of…
Marketing content is a big deal, according to a recent research report from The Manufacturer and Intergage. How big? 80% of respondents to the survey, who are manufacturing marketers like…
I like marketing because it’s a delightful combination of art and science. When our team creates marketing art (something unique and meaningful for an audience) from which that audience gets…
First impressions in marketing (and in life, for that matter) have always been a big deal. You could argue they’re even a bigger deal today due to the plethora of…
Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft…
The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It…
This summer marked my 20th year in the agency world. I could probably write a book about all the stuff that’s gone down since that day I started as a…
It’s no secret that great teamwork is crucial to the success of any organization. Also not a secret—it doesn’t always come easy. We humans are complicated creatures. We all have…
CONTRIBUTORS
Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota. 
Fred Driver is an original d.trio founding partner. 
Sheryl Doyle is d.trio's s.v.p. of client services.
Beth Seitzberg is the creative director at d.trio.
Danette Knickmeier is account director at d.trio.
Sam Glubka is a designer/developer at d.trio
Mark Zukor is a senior copywriter and designer for d.trio