Financial Marketing Industry
Trends for 2022

Each year brings new marketing challenges and opportunities for financial services marketers. We keep a pulse on the latest information and trends in the industry and use this data to find insights to build creative that drives action, builds brands and accomplishes business goals.

The articles – from other experts

The 10 Trends That Will Shape Banking In 2022 – Beyond The Watershed

Top Gen Z Trends Impacting Banking In The Year Ahead

Top Five Customer Experience Trends in Banking for 2022

The Top 6 Marketing Trends For Financial Advisors in 2022

7 Major Payment Trends that Will Shake Up Banking in 2022

Best Credit Cards Of 2022: Reviews, Rewards & Offers

Our research

Tips for improving your messaging and attracting new customers in 2022

What motivates people to switch financial institutions? We dug into this question using the Resonate™ data platform. We researched the audience who call themselves financial services “switchers” and identified their motivators. In this report, we’ll tell you how you can use this information in your acquisition and retention strategy and fine tune your messaging to speak to specific audience segments.

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Highlights from our blog

Social Change Drives Inclusive Banking

Social change is pushing financial services in new directions. Social consciousness reached a new level during the pandemic. Consumers want to support businesses that share their values…

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Our work in action

Atlanticus Customer Journey

Increasing brand value for customers by delivering on brand promise. We created a seamless customer journey through consistent messaging and user experiences.

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SunTrust now Truist Email Engagement

Increasing email open rates and creating customer engagement. We developed a new copy tone and creative look that resonated with customers.

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Synchrony Digital Display

Taking digital creative to the next level. We used our technical expertise to amp up banner ads and create the wow factor that makes them stand out.

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Want to see more? Check out our portfolio.

Our portfolio

Have a project you’d like to talk to us about? Contact us today.