brand voice development

Cook Compression, a global compressor services provider, didn’t have a unified brand voice and went to market in a very fragmented way. Positioning was inconsistent and the European market felt neglected. Though they had recently updated their brand visuals, they needed help communicating their value, both internally and externally.

d.trio’s approach to any brand-related project is to get to the core of what it is and what it wants to be. We started by conducting dozens of interviews with Cook Compression team members and their customers. Our findings gave us the insights we needed to create an authentic brand voice and brand story that could be implemented consistently across all their communication platforms. We provided guidance on positioning, and sample copy to help get them started and evaluate future work.