Elan Financial Services needed a new sales tool to help their sales force educate prospects about the full range of their credit card issuance services. Creating a short sales video provided an opportunity to convey a complicated message in a simplified and entertaining way. The video serves multiple uses. It is hosted on the Elan website and provides an interesting format for visitors to get more information about Élan’s credit services. In addition, the sales team can email the video directly to potential prospects or load it onto a laptop or iPad for use in sales meetings. The use of animation was done intentionally to keep costs down and allow for quicker development and implementation. The creative look plays heavily off of Élan’s brand identity, which is highly recognizable in the credit card industry.

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