Fresh messaging = engaged audience

PROBLEM
SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a month through both mail and email resulting in hundreds of mortgage campaigns annually. In order to prevent marketing fatigue and maintain
an active and engaged audience, they needed a creative partner to consistently provide fresh and relevant materials.

SOLUTION
Because d.trio has worked with SunTrust for over 20 years, we have a clear understanding of their brand and audience. We combine this knowledge with updated messaging that reflects current rates, markets and environment, and continually update the look and design to incorporate the latest trends and technology. Additionally, we provide strategic direction that influences annual campaigns for
specific mortgage audiences such as first-time home buyers that lead to solid results.

RESULTS
100+ mortgage campaigns created annually