The University of Minnesota College of Liberal Arts (CLA) engaged d.trio to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. d.trio developed a creative look and messaging that  capitalized on the student values of CLA: Responsibility, Creativity, Compassion and Opportunity. Leveraging the tag line “Come Curious” d.trio developed messaging strategies that can be used across different elements, creating a feeling of community and continuity.

We helped the CLA find their voice to the potential student population and created a branded view-book and other elements that are aspirational, engaging, bold yet authentic – highly relatable materials to encourage the young student audience to apply.